A portion of the proceeds from the Secret Garden collection is donated to the North American Butterfly Association (naba.org) a US based butterfly conservation charity dedicated to saving and preserving butterflies and moths.

Butterflies are a fragile and sensitive species that are highly susceptible to changes in the environment and are important indicators of the health of an environment. Many flowers and trees are dependent on butterflies for pollination, so preserving butterflies is paramount to maintaining an ecosystem.